Automattic Acquires Tumblr

In its most interesting acquisition up to now, Automattic Inc. has bought Tumblr together with its 200 employees.

Automattic CEO, Matt Mullenweg advised the Wall Aspect freeway Journal that executives will try to get methods to merge Tumblr’s performance with wordpress.com’s.

In accordance with Publish Design, Mullenweg’s preliminary objectives for the purchase characteristic are to:

1. Switch infrastructure off Verizon.
2. Toughen equivalent APIs on each WP.com and Tumblr.
3. Swap backend to be WP.
4. Open provide Tumblr.com shopper the identical to Calypso.

He went on to assert that though there’ll seemingly be changes to the backend, the front-discontinue particular person experience will terminate the equivalent because it’s recently. As a result of Tumblr has a efficient and devoted group, it will stay a separate imprint.

Automattic bought Tumblr from Verizon, which chanced on itself under scrutiny after implementing a ban on “grownup swear materials” from the characteristic. Mullenweg advised the Wall Aspect freeway Journal he’ll uphold that safety.

In a 2013 weblog put up, Mullenweg talked about Verizon shopping for Tumblr saying, “Tumblr’s luxuriate in weblog venerable to be on WP, wordpress.com helps Tumblr as a Publicize risk alongside Twitter and Fb, our Akismet staff sends them day-to-day emails of splogs on the provider, and there’s wholesome import and export site visitors each methods.”

Mullenweg himself stays engrossing on Tumblr and has been updating his characteristic for 12 years.

Emily Schiola

Emily Schiola

Emily Schiola is the Editor of Torque. She loves obliging beer, inferior movies, and cats.

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