10 Excellent Google Analytics Alternatives You Should Check Out (2019)

Construct a ask to any on-line web page positioning professional to level out an analytics instrument and likelihood is their scoot-to decision is google’s. Many aren’t even attentive to google Analytics

It makes pretty a lot of sense. SEOs obtain their success by google SERP rankings, so why now not scoot with the correct instrument?

Nonetheless, there are appropriate causes to assume once more. The primary is privateness. google Analytics is gathering pretty a lot of recordsdata about your clients. If that’s now not one thing you agree with, then going with a competitor who’s extra acutely aware of this topic makes pretty a lot of sense.

Alternatively, that you simply simply should to presumably perhaps effectively need to hint recordsdata that the favored analytics suite upright doesn’t present. Or, that you simply simply should to presumably perhaps effectively accumulate the consumer interface overwhelming and are looking for one thing much less superior.

Any of those are appropriate causes to stare for picks to google Analytics and inside the subsequent, you’re going to accumulate an entire bunch of them. Let’s achieve began.

1. Kissmetrics

kissmetrics is a google analytics alternative

First up is Kissmetrics. This decision makes a speciality of clients reasonably than mere on-line web page views. It allows you to study extra about who they’re and what they attain on your put of residing. Kissmetrics allows you to hint their actions, actions, and the design they navigate your pages.

Why Kissmetrics?

With this google Analytics different, that you simply simply should to presumably perhaps perhaps survey the consumer scramble on your put of residing. It even allows you to establish clients, which makes conversions loads extra easy.

As successfully as, Kissmetrics allows you to buy what recordsdata points most to you. By default, google Analytics chooses the metrics you survey by itself. With its competitor, you resolve what’s essential to you and achieve entry to it by job of a beneficiant interface.

The offering is rounded off by further aspects like break up assessments and recordsdata segmentation. Kissmetrics additionally integrates together with your product sales and e mail cAMPaigns, permitting you to optimize your put of residing for earnings. The painless integration job is yet another plus.


Kissmetrics is nice for firms who need to transcend vanity metrics and notice their consumer inaccurate bigger on an specific specific individual stage. Nonetheless, there’ll not be this sort of factor as a pricing recordsdata readily accessible, so it’s laborious to verbalize what financial have an effect on this might perhaps effectively have.

2. Woopra

10 Excellent Google Analytics Alternatives You Should Check Out (2019) 1

This analytics instrument is similar to our first contender in that it additionally makes a speciality of monitoring the consumer scramble and actions in genuine-time. By doing so, it allows you to make a behavioral profile of your clients.

Why Woopra?

Woopra follows your viewers from the second they land on your web pages to the time they go away. Not like google Analytics, it shows and experiences excellent genuine-time buyer actions reasonably than the make the most of of a sAMPling window. It may presumably perhaps perhaps moreover attain so throughout a great deal of models, browsers, and dealing programs.

With the recordsdata the instrument presents, that you simply simply should to presumably perhaps perhaps establish boundaries inside the consumer scramble and assume steps to realize rid of them. Woopra helps you attain so with recordsdata segmentation, experiences for traits, cohorts, and retention as well to behavioral segmentation.

It additionally presents collaboration aspects, reside chat, CRM efficiency, integrates with third-party instrument and heaps extra.


Businesses wanting upright and reside consumer monitoring instruments are bigger off with Woopra. Have in mind, alternatively, that that could be a extremely specialised instrument made for mission wants.

This fact might be mirrored inside the worth level. It’s free for 500,000 actions, 90-day recordsdata retention, and core analytics aspects. After that, the associated fee is $999/month, so now not a decision for little commerce.

3. GoSquared

gosquared is a google analytics alternative

This subsequent instrument presents insights into your buyer and buyer habits for each web pages and cell functions. That that you simply simply should to presumably put it to use to compose leads, map merchandise, and toughen your put of residing. There will be a wordpress plugin for uncomplicated integration.

Why GoSquared?

GoSquared does now not excellent present internet analytics however are additionally residing chat and a buyer recordsdata hub. Nonetheless, excellent probably the most useful two are readily accessible at no cost as a lot as a diploma.

This google Analytics different allows you to survey how clients work together with your put of residing in genuine-time, utilization traits, and e-commerce analytics. That that you simply simply should to presumably moreover customise your GoSquard legend to snarl you what points most to you. Furthermore, its personalization function helps you analyze and tweak your funnels on a per-customer basis.

Lastly, the analytics suite is totally GDPR compliant and made for privateness. In circumstances of elevated buyer sensitivity in opposition to these points, that’s an useful function.


GoSquared is particularly big for turning a whole lot of recordsdata into insightful and uncomplicated recordsdata. Their analytics are free as a lot as 1,000 month-to-month on-line web page views, after that plans supply at £29/month, about $37.

4. LeadFeeder

leadfeeder connects with google analytics for additional leads

Leadfeeder is a hybrid instrument that integrates your product sales recordsdata together with your internet analytics to current extra detailed lead recordsdata. The instrument is good-looking distinctive because it’s miles not so exceptional an alternative choice to google Analytics however an enhancement. To make make the most of of LeadFeeder, or not it’s essential to first join it with the google provider.

Why LeadFeeder?

LeadFeeder’s product sales integration function makes it stand out. It actually shows which firms are visiting your put of residing, the pages they give the impression of being, the put they’re coming from and pointers on tips on how to contact them.

The instrument additionally integrates with many CRM instruments, so that you simply simply should to presumably perhaps perhaps assume motion right away. This recordsdata is particularly estimable for B2B firms trying to find to toughen the connection between their product sales and on-line web page on-line guests.


Briefly, at the same time as you are looking for google Analytics picks for B2B functions, LeadFeeder is your reply. That that you simply simply should to presumably put it to use at no cost to move attempting the ultimate seven days of put of residing train and a most of 100 leads. For extra, pricing begins at 53€/month (ca. $60)

5. Clicky

you can use clicky as an alternative to google analytics

Clicky is a lightweight however extremely environment friendly internet analytics instrument for monitoring your internet put of residing on-line web page on-line guests and consumer habits. It presents each on-line web page on-line guests recordsdata and growth materials analysis and has a wordpress plugin that makes setup extra easy.

Why Clicky?

The title of this instrument comes from the precise undeniable fact that it presents warmth maps that indicate that you simply simply should to presumably perhaps perhaps visualize your consumer’s mouse train. The monitoring recordsdata occurs in genuine-time and is captured proper right down to the ultimate minute.

The decision additionally presents an exact approach to establish and personalize your buyer recordsdata for bigger notion. That design, what specific specific individual clients attain on your put of residing.

Clicky is flexible and allows you to make a desire on the recordsdata that you simply simply in precise reality need to hint. The consumer interface is orderly and uncomplicated, although it may presumably perhaps perhaps make the most of a assemble change. It additionally complies with GDPR ideas.

The instrument is free to make make the most of of for customary analytics however to make make the most of of heat maps, break up testing, function monitoring, uptime monitoring and extra, you’re going to want to realize the best worth mannequin.


To sum up, Clicky is comely for purchasers who want an easy system to hint their buyer habits. Its lightweight nature additionally approach your put of residing stride stays intact. The instrument is free as a lot as three,000 day-to-day on-line web page views, after that, it’s starting at $9.99/month (or $79.99/12 months).

6. Countly

countly google analytics alternative

Countly is a accumulate, strong internet analytics instrument for monitoring and determining consumer journeys and interaction on web pages, cell functions, and instrument. It comes each as a self-hosted and mission cloud mannequin.

Why Countly?

The free mannequin of Countly provides you customary analytics, customized occasion monitoring, the potential to ship push notifications and extra.

Inside the paid mannequin you achieve consumer profiles, incredible segmentation, customized dashboards as well to occasion and look flows. Countly may perhaps moreover infer your buyer lifetime worth in verbalize to toughen your promoting and advertising funnels. As successfully as, it provides many integrations to extra toughen its aspects.


This instrument is a extremely environment friendly decision that provides various recordsdata and event-purchase functionalities. It’s direct of the work and lets what’s occurring with out sifting by strategy of heaps of recordsdata. Prices for the cloud mannequin are excellent readily accessible on contact.

7. Start Internet Analytics

open web analytics a google analytics alternative

Right here we have an delivery-source decision for monitoring buyer visits, habits, and occasions on web pages. The instrument helps wordpress and is self-hosted. That approach, in verbalize to make make the most of of it, or not it’s essential to put in OWA on your put of residing first.

Why Start Internet Analytics?

Start Internet Analytics is one in all probably the most celebrated google Analytics picks. It’s wholly delivery-source and developed by a neighborhood of entrepreneurs and instrument engineers. In consequence, upright like wordpress, you don’t must pay to make make the most of of it.

The instrument additionally presents comely monitoring abilities together with.

  • Cursor train by job of heat maps
  • Click on streams
  • Pageviews
  • E-commerce transactions
  • Conversions
  • Assign referral
  • Negate materials experiences
  • Buyer experiences
  • Feed requests, subscriptions and readers
  • Customized-made put of residing actions you created

Yow will uncover extra aspects on the Github on-line web page. Start Internet Analytics might be lightweight so it obtained’t hog your internet put of residing’s sources or have an effect on the consumer abilities. Fancy different candidates, it may presumably perhaps perhaps attain with a assemble change.


For SMEs who want a free monitoring decision with out the privateness issues of google Analytics, that’s perhaps the precise wager. As successfully as to offering wealthy recordsdata for analysis, it additionally allows you to make a desire and optimize them at will. You upright want the technical abilities to house it up.

8. Matomo

matomo analytics suite

Previously is called Piwik, this analytics instrument allows you to hint clients, occasions, clicks, and interactions on your internet put of residing or cell utility by job of API. It’s readily accessible as a downloadable, delivery-source mannequin as well to a paid cloud decision. There’s a wordpress plugin that helps you join it to your put of residing.

Why Matomo?

Matomo is ideally worthwhile for on-line web page on-line house owners looking for a visible abilities. It makes use of real recordsdata, now not recordsdata per extrapolation or similar, and shows it fantastically.

Matomo has a formidable focus on recordsdata privateness. You protect whole possession of your recordsdata and the instrument is GDPR compliant.

Excluding that, the customizable interface can snarl you experiences on your mates as well to efficiency in serps like google and yahoo and key phrases.

The cloud mannequin of Matomo aspects warmth maps and connects to third-party reporting and analytics instruments. It additionally comes with A/B testing, monitoring, and lead funnel optimization.

In case you occur to need to have any of those aspects for the self-hosted mannequin, that you simply simply should to presumably perhaps perhaps guide them by job of {the marketplace}.


Matomo is able to absolutely change google Analytics as a privateness-fantastic different. However, you’ll identical to the technical abilities to put in force it except going for Matomo Cloud. It’s free for customary aspects, legit aspects supply at 19€/12 months, cloud begins at 19€/month (that’s about $22).

9. AMPlitude Analytics

amplitude analytics

AMPlitude allows you to hint, analyze and plot insights from consumer recordsdata, occasions, and actions on your internet put of residing or product utility. The is an project-stage instrument and is extinct by high firms like paypal, Microsoft, and Twitter.

Why AMPlitude?

AMPlitude presents recordsdata on the overall buyer scramble inside your internet put of residing in genuine-time. The instrument syncs your recordsdata from various models whereas determining and categorizing consumer habits intelligently. It additionally presents a wealthy, intuitive dashboard that shows in-depth insights gleaned from buyer recordsdata.


AMPlitude is one in all probably the most viable google Analytics picks. The instrument captures big datasets, however not like google’s decision, it manages to condense them into insightful and related recordsdata. It’s free for customary aspects and or not it’s essential to realize involved for legit plans.

10. StatCounter

google analytics alternative statcounter

Here is a lightweight analytics instrument that lets little web pages and apps observe their consumer recordsdata.

Why StatCounter?

The google Analytics competitor comes with the an identical outdated stuff like pageviews, classes, mates, and so forth. It additionally presents google key phrase recordsdata and specific specific individual buyer monitoring.

StatCounter is comely at detecting fraudulent clicks and robotic visits. That design, you don’t stop up with a bunch of ineffective recordsdata. It’s going to attain the an identical on your adverts.

As successfully as, the instrument is very lightweight and will perhaps have minimal have an effect on on your put of residing’s sources. Its dashboard makes recordsdata straightforward to heed and the tools is rounded off by lead abilities aspects.


Restricted web pages and e-commerce shops taking a look to toughen their leads must think about into legend this instrument. It manages to effectively curate and assemble excellent the primary recordsdata that you simply simply’ll must map commerce selections. StatCounter is free as a lot as 500 logs, after that it’s starting at 7€/month ($8), much less at the same time as you pay yearly or quarterly.

Wrapping Up: google Analytics Selections

Absolute confidence, google Analytics is a behemoth inside the on-line optimization and growth materials promoting and advertising house. Nonetheless, there are collected appropriate causes to move attempting for picks. These encompass recordsdata privateness, visualization options or achieve entry to to recordsdata google doesn’t present.

Above, we have offered you to a wholesome different of various options. Optimistically, by now, you in precise reality really feel assured in attempting out one or two of them. Whichever risk you buy, we hope it has a positive have an effect on on your put of residing and commerce.

What’s your celebrated google Analytics different? The comfort so as to add to the guidelines? Allow us to know inside the suggestions fragment beneath.

Cleave Schäferhoff

10 Excellent Google Analytics Alternatives You Should Check Out (2019) 2

Cleave Schäferhoff is an entrepreneur, on-line marketer, and legit blogger from Germany. He discovered wordpress when he wished a web based put of residing for his first commerce and instantly fall in love. When now not setting up web pages, creating growth materials or serving to his purchasers toughen their on-line commerce, he can most basically be discovered on the gymnasium, the dojo or touring the world together with his companion. In case you occur to need to want to realize involved with him, that you simply simply should to presumably perhaps perhaps attain so by job of Twitter or by strategy of his internet put of residing.

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